La Carrichosa > Growth

Supporting innovation

Frutas la Carrichosa regularly carries out studies on the production and quality of the different varieties of its crops and on the new varieties in the market.

The company is constantly considering future changes in products according to the criterion of professionals and their wide experience. This improves and increases the demands of the market, creating a wide range of fruit trees with the latest and most productive varieties in the sector.


In 2007, we carried out a total reevaluation of our fruit varieties in order to adapt to the new demands of the market as well as reaching further markets. In our effort to offer the best quality and to be more competitive, we went into partnership with the best companies in variety innovation found in the Region of Murcia, working in stone fruits and grapes.



We collaborate and work hand in hand with NOVAMED (Novedades Varietales de Melocotón del Mediterráneo, S.L.) and ITUM (Investigación y Tecnología de Uva de Mesa, S.L.). Through this collaboration we promote partnerships with companies in the Region of Murcia which are familiar with our exceptional climate and the characteristics of our soil and water and have thus adapted their studies.



In the case of grape, the variety improvements of our partners are among the Top 4 at a global level, which gives our company access to some high quality exclusive varieties and allows us to grow and commercialize these varieties. We join thus the best aspects of public research with the staff of IMIDA (the Institute of Agricultural and Food Research and Development of Murcia) and private investment.